Overview
Swell Country ("we," "us," or "our") operates the website swell.country and provides digital marketing services to businesses across the United States and globally. We are based in Orange County, California.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise interact with us. By accessing or using our website and services, you agree to the practices described in this policy.
We are committed to protecting your privacy and handling your data with transparency and care. If you have any questions about this policy, please contact us using the information provided at the bottom of this page.
Information We Collect
We collect information in several ways depending on how you interact with Swell Country:
Information You Provide Directly
- Contact information: Name, email address, phone number, business name, and job title when you fill out a contact form, schedule a consultation, or subscribe to our communications.
- Business information: Details about your company, industry, website URL, marketing goals, and budget when you engage with our services or request a proposal.
- Payment information: Billing address, credit card or payment details processed through our secure third-party payment processors. We do not store full payment card numbers on our servers.
- Communication data: Records of your correspondence with us, including emails, phone calls, and chat messages.
Information Collected Automatically
- Device and browser data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
- Usage data: Pages visited, time spent on pages, click patterns, referral URLs, and navigation paths through our website.
- Location data: Approximate geographic location derived from your IP address.
- Cookies and similar technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies as described in the Cookies & Tracking section below.
Information From Third Parties
- Analytics providers: Data from Google Analytics and similar platforms about how users interact with our website.
- Advertising platforms: Conversion data and audience insights from Google Ads, Meta (Facebook/Instagram) Ads, and other advertising networks.
- Social media platforms: Information you make publicly available on social media or that is provided when you interact with our social profiles.
- Business partners and referrals: Contact details shared with us by mutual business partners or referral sources with your consent.
How We Use Your Information
We use the information we collect for the following purposes:
- Providing services: To deliver, manage, and improve our digital marketing services including web development, SEO, PPC, social media marketing, email marketing, and related services.
- Communication: To respond to your inquiries, schedule consultations, send project updates, and provide customer support.
- Marketing: To send you relevant information about our services, industry insights, case studies, and promotional offers. You can opt out of marketing communications at any time.
- Analytics and improvement: To analyze website usage patterns, measure the effectiveness of our content and marketing campaigns, and improve our website and services.
- Personalization: To customize your experience on our website and tailor content and recommendations to your interests and needs.
- Legal compliance: To comply with applicable laws, regulations, and legal processes, and to protect our rights, privacy, safety, or property.
- Security: To detect, prevent, and address fraud, unauthorized access, and other security issues.
Sharing Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service providers: We share information with trusted third-party vendors who assist us in operating our website, conducting our business, and delivering services to you. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
- Advertising and analytics partners: We share anonymized or aggregated data with advertising platforms and analytics providers to measure campaign performance and improve targeting.
- Business transfers: If Swell Country is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
- Legal requirements: We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- With your consent: We may share your information in other ways if you provide explicit consent.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Here's how we use them:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core features like page navigation, security, and access to secure areas. You cannot opt out of essential cookies.
Analytics Cookies
We use analytics cookies (including Google Analytics) to understand how visitors interact with our website. These cookies collect information such as pages visited, time on site, and traffic sources. This data is aggregated and anonymized.
Marketing Cookies
Marketing cookies are used to track visitors across websites and display ads that are relevant and engaging. We use cookies from Google Ads, Meta Pixel, and other advertising platforms to measure campaign effectiveness and retarget visitors with relevant content.
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of targeted advertising through the following resources:
Third-Party Services
Our website and services integrate with various third-party platforms. Each has its own privacy policy governing how they handle your data:
- Google Analytics & Google Ads: Website analytics and advertising. Google Privacy Policy
- Meta (Facebook/Instagram): Social media marketing and advertising. Meta Privacy Policy
- Calendly: Appointment scheduling for consultations. Calendly Privacy Policy
- Email marketing platforms: We use email marketing services to send newsletters and promotional communications. These providers process your email address and engagement data on our behalf.
- Payment processors: Secure payment processing is handled by PCI-compliant third-party providers. We do not store your full payment card details.
We encourage you to review the privacy policies of these third-party services to understand how they collect and use your information.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Client data: Retained for the duration of our business relationship and for a reasonable period afterward to comply with legal, accounting, and reporting requirements.
- Marketing contacts: Retained until you unsubscribe or request deletion, whichever comes first.
- Website analytics data: Aggregated and anonymized data may be retained indefinitely for trend analysis and reporting.
- Communication records: Retained for up to 3 years after the last interaction for quality assurance and legal purposes.
When personal data is no longer needed, we securely delete or anonymize it in accordance with our data management practices.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmitted between your browser and our servers.
- Secure hosting infrastructure with regular security updates and monitoring.
- Access controls limiting employee access to personal data on a need-to-know basis.
- Regular security assessments and vulnerability testing.
- Secure data backup and disaster recovery procedures.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to taking reasonable steps to safeguard your data.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to access: Request a copy of the personal information we hold about you.
- Right to correction: Request that we correct inaccurate or incomplete personal information.
- Right to deletion: Request that we delete your personal information, subject to certain legal exceptions.
- Right to restrict processing: Request that we limit the ways in which we use your personal information.
- Right to data portability: Request a copy of your data in a structured, machine-readable format.
- Right to opt out: Opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or contacting us directly.
- Right to withdraw consent: Where we process data based on your consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us using the information in the Contact Us section below. We will respond to your request within 30 days (or as required by applicable law).
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to know: You have the right to know what personal information we collect, use, disclose, and sell (if applicable).
- Right to delete: You have the right to request deletion of your personal information, with certain exceptions.
- Right to opt out of sale: We do not sell personal information. If this changes, we will provide a clear opt-out mechanism.
- Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to correct: You have the right to request correction of inaccurate personal information.
- Right to limit use of sensitive personal information: You may limit our use of sensitive personal information to what is necessary for providing services.
To submit a verifiable consumer request, please contact us at the email or phone number listed below. You may also designate an authorized agent to make a request on your behalf.
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete that information as promptly as possible. If you believe we have collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice such as a prominent announcement on our website or an email notification.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
