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Terms & Conditions

Last updated: June 1, 2025

Please read these Terms & Conditions carefully before using our website or engaging our services. By accessing swell.country or entering into a service agreement with Swell Country, you agree to be bound by these terms.

1. Acceptance of Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Swell Country ("Company," "we," "us," or "our"), a digital marketing agency headquartered in Orange County, California. By accessing or using our website at swell.country, submitting a contact form, scheduling a consultation, or engaging our services in any capacity, you acknowledge that you have read, understood, and agree to be bound by these Terms.

If you are entering into these Terms on behalf of a business, company, or other legal entity, you represent that you have the authority to bind that entity to these Terms. If you do not agree with any part of these Terms, you must not access or use our website or services.


2. Description of Services

Swell Country provides a full range of digital marketing and branding services, including but not limited to:

  • Web design and development
  • Search Engine Optimization (SEO)
  • Generative Engine Optimization (GEO)
  • Pay-Per-Click advertising (Google Ads & Meta Ads)
  • Social media marketing and management
  • Email marketing and automation
  • Conversion Rate Optimization (CRO)
  • Video production and advertising
  • Branding and brand strategy
  • Affiliate marketing
  • Marketing consulting and strategy

The specific scope, deliverables, timelines, and fees for any engagement will be outlined in a separate Statement of Work ("SOW"), proposal, or service agreement between you and Swell Country. In the event of a conflict between these Terms and a specific SOW or service agreement, the terms of the SOW or service agreement shall prevail with respect to that particular engagement.


3. Client Obligations

To ensure the successful delivery of our services, you agree to:

  • Provide timely access to all materials, content, credentials, accounts, and information reasonably required by Swell Country to perform the agreed-upon services.
  • Respond promptly to requests for approvals, feedback, and revisions within the timelines specified in your SOW. Delays in client responses may result in extended project timelines.
  • Ensure accuracy of all information, materials, and content you provide to us. Swell Country is not responsible for errors resulting from inaccurate client-provided information.
  • Secure proper rights and licenses for any content, images, trademarks, or proprietary materials you supply to us for use in marketing campaigns, website builds, or other deliverables.
  • Comply with all applicable laws and regulations governing your industry, products, and services, including but not limited to advertising regulations, data protection laws, and consumer protection statutes.
  • Designate a primary point of contact authorized to make decisions, provide approvals, and communicate on behalf of your organization.

4. Fees & Payment Terms

4.1 Pricing

All fees for services will be set forth in your SOW, proposal, or service agreement. Unless otherwise stated in writing, all prices are quoted in U.S. Dollars (USD) and are exclusive of applicable taxes, duties, or government-imposed fees.

4.2 Payment Schedule

Payment terms are as outlined in your specific service agreement. Common arrangements include:

  • Monthly retainer fees due on the first of each month
  • Project-based payments with deposits required before work commences
  • Milestone-based payments tied to project deliverables

4.3 Late Payments

Invoices not paid within the agreed-upon terms are subject to a late fee of 1.5% per month (or the maximum amount permitted by law, whichever is less) on the outstanding balance. Swell Country reserves the right to suspend or terminate services if payment is not received within fifteen (15) days of the due date, without waiving its right to collect amounts owed.

4.4 Ad Spend & Third-Party Costs

Advertising spend on platforms such as Google Ads, Meta (Facebook/Instagram), and other media channels is separate from and in addition to Swell Country's service fees. The Client is responsible for all third-party platform costs, software subscriptions, stock imagery licenses, domain registrations, hosting fees, and any other external costs unless explicitly included in the SOW.


5. Intellectual Property

5.1 Client Materials

You retain full ownership of all pre-existing intellectual property, trademarks, trade names, logos, and proprietary content that you provide to Swell Country for use in performing services.

5.2 Swell Country Deliverables

Upon receipt of full payment for the applicable services, ownership of custom deliverables created specifically for your project (including final website designs, custom graphics, and written content) transfers to you, unless otherwise specified in the SOW.

5.3 Retained Rights

Swell Country retains ownership of:

  • All proprietary tools, frameworks, methodologies, templates, code libraries, and processes developed or used in delivering services, even if adapted for your project.
  • General knowledge, skills, experience, ideas, concepts, and techniques acquired or developed during the engagement.
  • Any pre-existing intellectual property, including but not limited to software, systems, and creative assets that Swell Country licenses to clients as part of the engagement.

5.4 Portfolio & Case Study Rights

Unless otherwise agreed in writing, Swell Country reserves the right to display completed work in its portfolio, on its website, in case studies, in award submissions, and in marketing materials. We will not disclose confidential financial data or proprietary business information without your written consent.


6. Confidentiality

Both parties agree to keep confidential all non-public information shared during the course of the engagement, including but not limited to business plans, marketing strategies, analytics data, customer information, financial data, trade secrets, and proprietary methodologies ("Confidential Information").

Neither party shall disclose, publish, or disseminate Confidential Information to any third party without the prior written consent of the disclosing party, except as required by law or as necessary to perform the agreed-upon services (e.g., sharing information with authorized subcontractors under similar confidentiality obligations).

Confidentiality obligations shall survive the termination of any service agreement for a period of two (2) years.


7. Warranties & Disclaimers

7.1 Service Warranty

Swell Country warrants that all services will be performed in a professional and workmanlike manner, consistent with generally accepted industry standards and practices.

7.2 No Guarantee of Results

Important: While Swell Country employs proven, data-driven strategies to maximize marketing performance and ROI, we do not and cannot guarantee specific results, including but not limited to specific search engine rankings, website traffic volumes, conversion rates, revenue increases, or return on investment. Digital marketing results are influenced by numerous factors outside our control, including market conditions, competitive landscape, algorithm changes by search engines and social platforms, client participation, and consumer behavior.

7.3 Disclaimer

EXCEPT AS EXPRESSLY SET FORTH HEREIN, ALL SERVICES, WEBSITE CONTENT, AND MATERIALS ARE PROVIDED "AS IS" AND "AS AVAILABLE." SWELL COUNTRY DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.


8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SWELL COUNTRY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO:

  • Your use or inability to use our services or website
  • Any errors, omissions, or inaccuracies in deliverables
  • Unauthorized access to or alteration of your data or transmissions
  • Actions or statements of third parties on or related to our services
  • Any other matter relating to our services

IN NO EVENT SHALL SWELL COUNTRY'S TOTAL AGGREGATE LIABILITY EXCEED THE TOTAL FEES PAID BY YOU TO SWELL COUNTRY DURING THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.


9. Indemnification

You agree to indemnify, defend, and hold harmless Swell Country and its officers, directors, employees, contractors, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • Your breach of these Terms or any applicable service agreement
  • Your violation of any applicable law, regulation, or third-party right
  • Any content, materials, or information you provide to Swell Country that infringes on the intellectual property or other rights of any third party
  • Your products, services, or business operations marketed or promoted through Swell Country's services

10. Termination

10.1 Termination by Either Party

Either party may terminate a service agreement by providing written notice as specified in the applicable SOW or service agreement. If no termination notice period is specified, either party may terminate with thirty (30) days' written notice.

10.2 Termination for Cause

Either party may terminate a service agreement immediately upon written notice if the other party:

  • Commits a material breach of these Terms or the applicable service agreement and fails to cure such breach within fifteen (15) days of receiving written notice
  • Becomes insolvent, files for bankruptcy, or makes an assignment for the benefit of creditors
  • Engages in fraudulent, unethical, or unlawful conduct

10.3 Effects of Termination

Upon termination:

  • The Client shall pay for all services rendered and expenses incurred through the effective date of termination.
  • Swell Country will deliver all completed and in-progress work product for which payment has been received.
  • Each party shall return or destroy Confidential Information belonging to the other party.
  • Provisions related to intellectual property, confidentiality, limitation of liability, indemnification, and governing law shall survive termination.

11. Website Terms of Use

By accessing and using the Swell Country website (swell.country), you agree to the following:

  • All content on this website, including text, graphics, logos, images, audio, video, and software, is the property of Swell Country or its content suppliers and is protected by United States and international copyright, trademark, and intellectual property laws.
  • You may view and download website content for personal, non-commercial use only. You may not reproduce, distribute, modify, create derivative works from, publicly display, or exploit any content without prior written permission from Swell Country.
  • You agree not to use the website in any way that could damage, disable, overburden, or impair the site, or interfere with any other party's use and enjoyment of the site.
  • You may not attempt to gain unauthorized access to any portion of the website, other accounts, computer systems, or networks connected to the website.
  • Any data you submit through our website (e.g., contact forms, consultation requests) is subject to our Privacy Policy.

Our website and services may contain links to third-party websites, platforms, or services that are not owned or controlled by Swell Country. We are not responsible for the content, privacy policies, practices, or availability of any third-party sites or services. The inclusion of any link does not imply endorsement, recommendation, or affiliation.

You acknowledge and agree that Swell Country shall not be liable for any damage or loss caused or alleged to be caused by or in connection with your use of, or reliance on, any third-party content, goods, or services.


13. Governing Law & Dispute Resolution

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws provisions.

13.2 Dispute Resolution

In the event of any dispute arising out of or relating to these Terms or any service agreement, the parties agree to first attempt to resolve the dispute through good-faith negotiation. If the dispute cannot be resolved through negotiation within thirty (30) days, either party may pursue mediation administered by a mutually agreed-upon mediator in Orange County, California.

If mediation is unsuccessful, either party may pursue binding arbitration administered by JAMS in Orange County, California, in accordance with its Comprehensive Arbitration Rules and Procedures. The decision of the arbitrator shall be final and binding, and judgment upon the award may be entered in any court of competent jurisdiction.

13.3 Waiver of Class Action

You agree that any dispute resolution proceedings will be conducted on an individual basis only, and not in a class, consolidated, or representative action.


14. Modifications to These Terms

Swell Country reserves the right to modify, amend, or update these Terms at any time at its sole discretion. Changes become effective immediately upon posting to this page, and the "Last updated" date at the top of this page will be revised accordingly.

Your continued use of our website or services after any modifications constitutes your acceptance of the revised Terms. We encourage you to review this page periodically for updates. Material changes to these Terms that affect existing service agreements will be communicated to active clients via email.


15. Miscellaneous Provisions

  • Entire Agreement: These Terms, together with any applicable SOW or service agreement and our Privacy Policy, constitute the entire agreement between you and Swell Country and supersede all prior understandings, agreements, representations, and warranties.
  • Severability: If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
  • Waiver: The failure of Swell Country to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
  • Assignment: You may not assign or transfer your rights or obligations under these Terms without the prior written consent of Swell Country. Swell Country may freely assign its rights and obligations.
  • Force Majeure: Neither party shall be liable for any failure to perform its obligations where such failure results from circumstances beyond the reasonable control of that party, including but not limited to natural disasters, acts of government, pandemics, wars, terrorism, power failures, or internet outages.
  • Independent Contractors: The relationship between Swell Country and the Client is that of independent contractors. Nothing in these Terms shall be construed to create a partnership, joint venture, agency, or employment relationship.

16. Contact Us

If you have any questions about these Terms & Conditions, please contact us:

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