Facebook Ads: iOS Update And How To Deal With Tracking
- Yusuke Imamura
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With the release of iOS 14 and 14.5, Apple made a substantial update, but this isn't exactly breaking news anymore. At its Worldwide Developers Conference (WWDC) in June 2020, Apple announced the release of iOS 14 and its App Tracking Transparency (ATT), which saw its first public release on September 16, 2020. Tensions have been high from the moment of the initial announcement until the release of iOS 14.5 in April 2021 and even to this day.
Facebook Ads KPIs: Check These Before Setting Up Your First Campaign
- Yusuke Imamura
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Facebook ads and KPIs Facebook has come a long way from its humble beginning as a way for college students to connect, to be the largest social media network in the world. Today, this is considered a powerful marketing tool and an affordable but effective way to grow your brand.It goes without saying that it is important for your brand to be on Facebook, but social media marketing efforts can...