Not so long ago we all chuckled at Tiktok as an app for the kids; I’m sure we’re past that now! If you haven’t, then you’ve got to wake up fast because you might just be missing out on the next big thing in the social media space - especially if you’ve got an eye for advertising. Remember when Facebook advertising was king and anyone, especially those who were “first...

The success of any business is measured by results and like every E-comm business, yours deserve to have great results. Social media marketing has grown to become an essential tool in boosting the overall growth of your e-comm business. Facebook advertising in particular has been statistically proven to work.   That being said, it’s essential to note that one of the biggest challenges of being a media buyer or running...

Like everyone else, your potential clients have had enough of seeing the same ads over and over again. Repetitive retargeting can be extremely annoying to your potential clients but what's even worse is the effect it inevitably has on your ad conversion. Having to see the same ads with the same creatives and copy many times over ultimately drives your potential clients into losing interest and just scrolling past your...