Facebook remains one of the booming ad networks in the world. The number of individuals using Facebook to advertise has increased significantly in the last one and a half years so ad benchmarks are ever more important.

Facebook ads and KPIs Facebook has come a long way from its humble beginning as a way for college students to connect, to be the largest social media network in the world. Today, this is considered a powerful marketing tool and an affordable but effective way to grow your brand.It goes without saying that it is important for your brand to be on Facebook, but social media marketing efforts can...