Pricing Psychology Strategies: 7 Smart Tweaks To Make Clients Buy Again Your pricing structure might impact your customer retention rate more than you think. Of course, there are other factors that come into play when forming an opinion about so-and-so brand, such as quality, but price is an incredibly powerful psychological trigger for your customers, and the wrong strategy can mean less clients for your brand. The good news is there...

8 Social Media Mistakes That Will Cost You Money  We live in an age where your business is practically non-existent if it doesn’t have a strong social media presence. That being said, social media can be your marketing friend or your worst enemy. See, it’s not enough to just create an account on Instagram (which has, by the way, over 500 million visitors each day – think about that for a...

If you have just signed a new client or you’re doing PPC for the first time, it can difficult sometimes to figure out if you are doing an excellent job. Almost all of us want to have unicorn ads with the best conversion rates and the highest CTRs. But, a good measurement of results for one industry can’t be used to gauge the performance of another. What is the data...

Bing Ads Benchmarks: Insightful Data for 18 Industries Many advertisers seem to constantly overlook Bing for their marketing plans. Even though it’s basically small, in comparison to Google, Microsoft’s search engines have continued to grow according to ComScore. Bing along with its partners are now making up to 35.6% of the US desktop search market. Due to its integration in Microsoft products including Skype, Xbox, and Office, Bing has become...