The success of any business is measured by results and like every E-comm business, yours deserve to have great results. Social media marketing has grown to become an essential tool in boosting the overall growth of your e-comm business. Facebook advertising in particular has been statistically proven to work.   That being said, it’s essential to note that one of the biggest challenges of being a media buyer or running...

Like everyone else, your potential clients have had enough of seeing the same ads over and over again. Repetitive retargeting can be extremely annoying to your potential clients but what's even worse is the effect it inevitably has on your ad conversion. Having to see the same ads with the same creatives and copy many times over ultimately drives your potential clients into losing interest and just scrolling past your...

Niching down to establish yourself in a specific area of design can highlight your importance to the high-paying client you seek. One of the most powerful ways to help you stand out is by focusing on a niche.    What exactly does it mean? Does it mean an area that you focus on exclusively? Does it have to be an industry? Can you have more than one niche? How do...

  If you run a business and own your website then you must have already figured out you need a proficient way to track your ROI so as to make smarter decisions that will get your business moving forward. Google Analytics does just that and more as it goes as far as tracking your social networking sites, videos, as well as your flash, and applications. Google Analytics does well to...