Learn the benefits of SEO and why they're important for growing your business
Right now, more than 92% of traffic goes to the first-page results of Google, which is about 8-10 links, all in all. It’s a terrifying thought, but also a driving one because it shows you how crucial it is for your business to score among those first ten results.
And the way to make sure of that? SEO, my friend. Sure, you can pretend SEO is non-essential for a thriving business or just forego it since you can never seem to muster up the budget. But before you do that, ask yourself this: are you content with an 8% shot of being discovered?
We didn’t think so.
Why SEO is Vital for Your Business
Search Engine Optimization (SEO) sounds easy, but it’s not. It’s the process through which you tweak, touch up, and polish anything and everything pertaining to your brand’s online presence. Think of it like giving your home a good, thorough clean before guests arrive. If the floors are filthy, and the living room’s a mess, they probably won’t say anything, out of politeness, but they’re unlikely to visit again.
The same is true for your business, but instead of clean floors, we’re looking at a clean website, and instead of guests, it’s just Google. See, Google is the visitor that you’ll need to impress, in order for the massive search engine to recommend your website to its users.
When someone searches “Orange County Digital Marketing Agency”, for example, we want to make sure to come on top, so we scrub and polish our website in order for Google to give us a passing grade. You want to make sure you do the same in your respective niche since Google accounts for roughly 87% of online searches worldwide.
5 Benefits of SEO every business should know
We’re not saying “all”, because it would take a website of its own just to list off all of SEO’s benefits, but here are some of the main ones that you need to keep in mind.
1. SEO Lends Credibility
Think about it. When a brand comes up among the first five Google search results, you have to admit you’re a little impressed. It automatically suggests that the brand in question is good at what it does, which makes you, the searcher, more likely to go with them for your needs.
But how did they get among those first five results? Not by reputability or quality alone, but largely through SEO. in other words, SEO made their brand come across as trustworthy and reliable.
2. It Helps You Reach Your Customers in Their Time of Need
Marketing, be it online or offline, is all good and fun, but it is not nearly as targeted as good SEO. Say you’re browsing along on your Facebook feed and come across a sweet ad for a carpet cleaning company. Maybe you click on their page and maybe you bookmark them in case you’ll ever need your carpet cleaned, but you’re not going to use their services now.
On the other hand, the benefits of SEO can make sure that the same carpet cleaning company shows up in people’s top search results right as they’re looking for a carpet cleaning company. This practically guarantees that out of those first results, the person will employ one, because they need their carpet cleaned. And out of those first results, a whopping 33% of business goes to the first search result alone. This automatically generates more sales and higher conversion rates than any other type of marketing.
3. SEO is in it for the long haul
When you invest in an advertising campaign for social media, for example, you have every chance of scoring some sweet conversions for your business. But unfortunately, that campaign is pretty much a limited-time deal. If someone looks up your business three months from now, they’ll have no idea about the cool marketing campaign you ran a few months back.
SEO, on the other hand, is here to stay, meaning that once you’ve optimized your content and polished your website, it will be there to greet visitors three months and even three years from now.
This is why, while SEO might cost more at the moment, it is a better investment than marketing campaigns, in the long haul.
4. It provides a much nicer user experience
Picture this: you badly need to fix up your car, because, in three days, you’re going on holiday. You’ve found the ideal business on Facebook, they have lots of great reviews, a nice cover image, and best of all, they’re just three blocks down the road. But when you go click on their website, you stumble into a mess of loading screens and badly resized images. You don’t know where the Contact button is, and the whole thing looks like it’s been hacked (and rather poorly so).
How likely are you to entrust your precious vehicle to these people now? That’s exactly how important SEO is to your brand because, by providing a pleasant user experience, it generates higher conversion rates, and also strengthens loyalty to your brand.
5. SEO = Mobile-Friendliness = Sales
It’s really that simple. Statistics show that over 52% of searches come from mobile, rather than desktop and that 51% of mobile searches result in the user discovering a new brand or company. This means that if a new client is going to hear about your business, they are more likely to hear about it from their phone, rather than their computer.
Our Orange County Digital Marketing Agency is among the leading voices in the SEO game today. We’ve amassed a team of experts that will work tirelessly to get you closer to your vision. We’ve put together a unique assembly of talents that cover every single SEO need, from content creation to server optimization. And we’ve done it all so that we can better serve our customers in their time of need.