Facebook Lookalike Audience Basics in 2020 Social Media Marketing can be a very confusing realm to navigate, especially if you don’t have a lot of experience in the field. Confusing questions are bound to pop up, such as “how do I increase my outreach?”. It used to be you just put up a sign in the window, but now, you have to target specific types of people on the Internet...

Pricing Psychology Strategies: 7 Smart Tweaks To Make Clients Buy Again Your pricing structure might impact your customer retention rate more than you think. Of course, there are other factors that come into play when forming an opinion about so-and-so brand, such as quality, but price is an incredibly powerful psychological trigger for your customers, and the wrong strategy can mean less clients for your brand. The good news is there...

8 Social Media Mistakes That Will Cost You Money  We live in an age where your business is practically non-existent if it doesn’t have a strong social media presence. That being said, social media can be your marketing friend or your worst enemy. See, it’s not enough to just create an account on Instagram (which has, by the way, over 500 million visitors each day – think about that for a...

If you have just signed a new client or you’re doing PPC for the first time, it can difficult sometimes to figure out if you are doing an excellent job. Almost all of us want to have unicorn ads with the best conversion rates and the highest CTRs. But, a good measurement of results for one industry can’t be used to gauge the performance of another. What is the data...